Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was ...

Mazzocco reflects on her experience with her daughters (two Barbie fans, one not) when she talks about the diversity imperative at the brand. “I do all kinds of things for my kids that they don ...

Get ready for a wild ride as we follow Barbie's journey from fashionista to award show sensation! Ever wondered what it takes to turn a plastic doll into the golden statue everyone dreams of? Craft ...

FROM electronic baby gadgets to Barbie dolls and teddy bears, there is no doubt children’s toys bring joy to millions of youngsters across Britain. But behind some of the nation’s best-loved toys ...

“The kids don’t really have a choice in this ... who has earned the nickname “ICE Barbie” for getting dolled up on a series of the agency’s raids. Trump faced withering criticism ...

A feature film based on the iconic retail chain Toys 'R' Us, is in development, inspired by Night at the Museum and Back to ...

The "Career of the Year" Barbie is now available online for $13.99. She comes with safety goggles, a doll-sized laptop computer, and a small humanoid robot. SEE ALSO: Kids are drawing more female ...

Barbie is introducing a LeBron James doll ... inspire dreams, and show kids that they, too, can achieve greatness." The new Ken doll features James in a custom blue-and-white varsity jacket ...

An curved arrow pointing right. As a reaction to Barbie's famously unrealistic proportions artist Nickolay Lamm created Lammily – a new "average" Barbie doll that uses the measurements of a ...

Barbie has announced that LeBron James is the ... inspire dreams, and show kids that they, too, can achieve greatness," James said. Sticking true to James' style and likeness, his Ken doll is ...

(Did I mention there's no swearing? It didn't need it, just like it it didn't need fart jokes to appeal to the kids.) Unlike Barbie, there are not a lot of emotions to process here. Maybe that's ...