Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

NBA legend LeBron James has been unveiled as the first male athlete to be immortalised as a Ken doll by Mattel. Dubbed the ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Mattel announced that LeBron James would be the first Kenbassador and receive a Barbie doll. He released a statement on the ...

The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron ...

As part of the agreement, Barbie will be making an undisclosed donation to the Lebron James Family Foundation. Mattel, the ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

Mattel and Barbie have announced the first-ever LeBron James doll, making the athlete the brand's inaugural 'Kenbassador.' ...

Los Angeles Lakers star LeBron James is partnering with doll company Mattel to become the brand's first ever 'Kenbassador' ...

Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On ...