At a Los Angeles Target, I locate Barbie in the toy aisle, beaming down at me from her dream house (pink convertible sold separately). On the next shelf over sits Elsa in a box that invites you to ...

The film spotlights the soaring success of Barbie, with sales of three hundred thousand dolls in the first year, to over two billion before Ruth Handler died. The enormous financial rewards for ...

(Lee Belote/freelance) Visitors can walk through a huge, human-scaled Barbie dream house that’s a re-creation of the 1979 plastic version. The impressive visual was built by ODU’s theater ...

Barbie has long been a popular kid’s toy, but last year’s film starring Margot Robbie and Ryan Gosling created a Barbie boom, with the Mattel toys surging in popularity. Other profitable ...

has been reducing its manufacturing operations and prioritizing licensing its flagship products — like Barbie, Hot Wheels, and Uno — and earning royalties from them. The second-largest toy ...