EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

According to Hooks, the LeBron James family foundation and Barbie dolls manufacturer Mattel have partnered up to release an LBJ toy model in the Barbie doll series. The Lakers star is the first ever ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James. It is the first in a series of ...

NBA superstar LeBron James is the first professional athlete to be immortalized as a Ken doll by toy company Mattel.