LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set.

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

Los Angeles Lakers star LeBron James is partnering with doll company Mattel to become the brand's first ever 'Kenbassador' ...

LeBron James is the first male athlete to be featured in a Barbie Doll set, becoming the first-ever Barbie Kenbassador.

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.

Los Angeles Lakers star LeBron James is arguably the most recognizable and well-known NBA player off the court, and his ...

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...

LeBron James has made history today, as the first male athlete to become a Kenbassador. A historic moment for him and his ...

Barbie is launching a LeBron James doll, making the famous basketball player the first "Kenbassador" for the brand.

James joins athletes such as tennis legend Venus Williams and Australian soccer star Mary Fowler depicted by the Mattel brand ...