next the L.A. Lakers and now he’s joined Mattel’s Barbie team as a ‘Kenbassador’ doll, the first male professional athlete to do so. Mattel introduced it’s new LeBron ‘Ken doll’ in ...

Barbie is introducing a LeBron James doll, part of its new Barbie Signature Kenbassadors Collection. Courtesy of Mattel "As a young kid, I was fortunate to have role models who not only inspired ...

(Photo courtesy of Barbie/Willy Lew) James worked closely on the doll, from its taller stature than the standard “Ken” and a varsity jacket with patches referencing his Ohio upbringing ...

That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence ...

Mattel, the makers of Barbie, announced on Wednesday that the Los Angeles Lakers superstar will be the first professional athlete to get his own Ken doll in his likeness. James will become Mattel ...

Adding to the 40 year old’s storied resume, he is now a Barbie doll. In honor of Barbie’s 65th anniversary coming next year, the brand is introducing Kenbassadors who are out there making the ...

We might be getting an answer to these (unanswerable) questions as Mattel — the company behind the world-famous Barbie doll franchise — unveiled a Ken doll stylized as James on Wednesday.