April 09, 2025--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James.

Barbie is introducing a LeBron James doll, part of its new Barbie Signature Kenbassadors Collection. Courtesy of Mattel "As a young kid, I was fortunate to have role models who not only inspired ...

April 9 (UPI) --Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" becasue of his "positive impact on culture, style and ...

But this? This is next-level. LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s ...

She’s wearing entirely too much eyeliner. When the Mattel company introduced Barbie to the world, in 1959, she wore a black-and-white striped one-piece bathing suit, black heels, white ...

That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence ...

There’s no shortage of celebrities who have gotten the Barbie treatment, from Mariah Carey to David Bowie and so many more. But in a move that unites the worlds of basketball and doll collecting ...

CALIFORNIA - Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the National Basketball Association (NBA) great. James was c ...

LeBron James has been named the latest “Kenbassador,” making his first appearance on a Barbie Doll set for release later this month. Priced at $75, pre-sale copies of the doll have already ...