Love Barbie? From her modest beginnings to her presidential ambitions, these are some of the most interesting and fun Barbie ...

But the toy company has been betting bigger on adult customers. For some Mattel brands like Barbie, adult collectors can account for up to 25% of sales, Steve Totzke, Mattel president and chief ...

A new AI trend has taken over the internet — this time turning everyday people into Barbie dolls using ChatGPT. With ...

TikTok influencer Noemi de Lama warns that U.S. tariffs could inflate Barbie doll prices, impacting collectors like her.

Adults are the world's fastest-growing group of toy buyers. They're collecting Lego, plush toys, Hot Wheels, Barbies, Sonny Angel figurines, and more.

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how to get one.

Learn how to create custom AI action figures using ChatGPT and explore 3 viral design styles for personalized collectibles.

According to David Betancourt of The Athletic, James' foray into the Barbie universe as "Kenbassador" doll has been an ...

Mistik via TikTokBarbie influencer and collector Noemi Lama, known as 'Mistik', fears a looming price rise for the iconic dolls. That’s as a trade war continues, sparked by U.S. President Donald Trump ...

Today, adults are the fastest-growing consumer segment of the toy industry. Barbie has long been catering to adult collectors, and now the brand is bringing Ken to fans in an unexpected way.