After Ghibli style art, now the Barbie style trend is becoming increasingly viral on social media. In this trend, people are ...

Inside the biggest change in barbie’s 57-year history–and ... Like every girl who has ever played with the most popular toy in history, I yank her clothes off and try to put on a new dress.

Most brands can only dream of achieving the global recognition of a Barbie doll, a toy that secures Mattel ... her slim-fitting clothes were too tight to fit over Barbie’s new bum.

But the toy company has been betting bigger on adult customers. For some Mattel brands like Barbie, adult collectors can account for up to 25% of sales, Steve Totzke, Mattel president and chief ...

Los Angeles Lakers star LeBron James will soon be seen on toy shelves around the country -- in doll form. On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron ...

According to Hooks, the LeBron James family foundation and Barbie dolls manufacturer Mattel have partnered up to release an LBJ toy model in the Barbie doll series. The Lakers star is the first ever ...

CINCINNATI (WKRC) — Hopefully Barbie's Dreamhouse has room for a basketball court - LeBron James has officially been turned into a Ken doll. 40-year-old basketball legend LeBron James was named ...