Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

FROM electronic baby gadgets to Barbie dolls and teddy bears, there is no doubt children’s toys bring joy to millions of youngsters across Britain. But behind some of the nation’s best-loved toys ...

The Toy Story franchise has featured many toys, both fictional and from real-life franchises, but there are many real toys ...

A Toys 'R' Us live action movie is in the early stages of development. More details are expected to emerge in the coming ...

Play is considered a universal language, and is now the subject of a groundbreaking study by Mattel, the toy company responsible for classic toys like Barbie and Hot Wheels. The study, called "The ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

As part of Barbie's "Signature Kenbassadors" series, James' limited-edition Ken Doll will be available starting April 14 — here's where to buy online ...

Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

CINCINNATI (WKRC) — Hopefully Barbie's Dreamhouse has room for a basketball court - LeBron James has officially been turned into a Ken doll. 40-year-old basketball legend LeBron James was named ...