Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

FROM electronic baby gadgets to Barbie dolls and teddy bears, there is no doubt children’s toys bring joy to millions of youngsters across Britain. But behind some of the nation’s best-loved toys ...

Play is considered a universal language, and is now the subject of a groundbreaking study by Mattel, the toy company responsible for classic toys like Barbie and Hot Wheels. The study, called "The ...

A Toys 'R' Us live action movie is in the early stages of development. More details are expected to emerge in the coming ...

Armed with only teddy bears and snack demands, children might end up paying the price for the great US-China tariffs trade war that has now been unleashed. The US imposed a steep 145 percent tariff on ...

Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

As part of Barbie's "Signature Kenbassadors" series, James' limited-edition Ken Doll will be available starting April 14 — here's where to buy online ...