It's timeless. Barbie felt like she was everyone's Barbie. Exactly. When you do a costume, you often try and work out the character of the person that's wearing them and what they do.

Barbie actresses Ana Cruz Kayne, Sharon Rooney, Alexandra Shipp, Margot Robbie, Hari Nef and Emma Mackey. (Photo: ©Warner Bros./Courtesy Everett Collection) That Barbie hype was real, and then some.

Barbie also recruited two big names to help promote its new Type 1 diabetes doll. The company announced it is honoring model Lila Moss and Peloton instructor Robin Arzón with the new doll.

Mattel marks Barbie's 65th birthday by creating dolls of iconic women The inclusive world of Barbie is expanding yet again — this time, with the first-ever blind Barbie doll and a Black Barbie ...

The Barbie pop culture craze has TikTokers wanting to make their necks longer. Here's what doctors want you to know about the 'Barbie Botox' trend.

For those who hailed it, there was a manic quality to the “Barbie” enthusiasm, less an “I enjoyed” and more of an “I endorse.” How fabulous its consumer-friendly politics, its I-can ...

For marketers, “Barbie” has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when ...