Barbie's latest career shift seems designed to capture not the imaginations of 7-year-old girls (did you know what an "entrepreneur" was at that age?) but those of parents dreaming of get-rich ...

Barbie is rolling out its biggest global ad campaign since 2015. The ad aims to show how playing with dolls can develop traits like empathy and generosity in kids. Barbie's sales soared 87% year ...

Jimmy Kimmel mocked vaccine skeptics with a fake “anti-vaxx Barbie” ad. “There’s so much stuff … of these anti-vaxxers and the folks at Mattel are no dummies,” said Kimmel during ...

The buzz around #Barbiemania and #Barbiecore has reached a fever pitch. The movie has racked up more than 100 brand partnerships, and mentions of #Barbie on social media have risen 80% on YouTube ...

Ad Meter, in its 34th year, ranks commercials by consumer rating with registered voters scoring each ad on a 1-to-10 scale. “There’s a lot of great competition,” Hurbis says.