Barbie is rolling out its biggest global ad campaign since 2015. The ad aims to show how playing with dolls can develop traits like empathy and generosity in kids. Barbie's sales soared 87% year ...

In this case, it was an ad rep far from the C-suite who came up with the idea to create an active listing for Barbie’s house on Rocket’s website – “1 bedroom, 1 bath, 1 pink slide ...

Barbie's latest career shift seems designed to capture not the imaginations of 7-year-old girls (did you know what an "entrepreneur" was at that age?) but those of parents dreaming of get-rich ...