Developed by the BMW Group Sound Design Studio, it uses spatial modulation to make acceleration feel like you’re moving through layers of sound, not just space. “In both Personal and Sport ...

BMW has released a short video clip teasing what its new, all-electric Neue Klasse may sound like on the move. And most of the 43 different sound signals being used for the new ‘HypersonX ...

BMW has announced a new generation of sound effects for its upcoming Neue Klasse electric car family. Called HypersonX, the new EV soundscape will be a part of BMW’s equally new Operating System ...

This video focuses on how BMW is making the car feel controllable, fun and rewarding for keen drivers. It also reveals what the first electric M car will sound like, and it sounds like a ...

BMW has revealed a new technology that could transform how its next generation of electric vehicles sound. Called HypersonX, the system has been developed by the BMW Sound Design Studio ...