Developed by the BMW Group Sound Design Studio, it uses spatial modulation to make acceleration feel like you’re moving through layers of sound, not just space. “In both Personal and Sport ...

BMW has released a short video clip teasing what its new, all-electric Neue Klasse may sound like on the move. And most of the 43 different sound signals being used for the new ‘HypersonX ...

This video focuses on how BMW is making the car feel controllable, fun and rewarding for keen drivers. It also reveals what the first electric M car will sound like, and it sounds like a ...