If Zoolander taught us anything, it’s that the modelling industry is no walk in the park, particularly for male models. But while even the most successful male faces don’t enjoy the same supermodel ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place ...

H&M plans to create digital twins of its models to be used in product and marketing campaigns (image: H&M Group) According to a report by the Business of Fashion, H&M plans to create Digital Twins of ...

Our new paper, published in AI and Ethics, explores this. To make the possibilities clearer, we imagine four search tool models: Customer Servant, Librarian, Journalist and Teacher. These models ...

Fashion giant H&M is embracing AI’s ability to create digital “clones” and putting them to use in a very open, frank ad new campaign that will feature digital avatars of real fashion models.