Apple Marketing Philosophy is still guiding Apple's success. The principles of Empathy, Focus, and Impute help Apple stay ...

Doubts blew out into the open when one of the company's closest observers, tech analyst John Gruber, earlier this month gave ...

Theories vary on why Apple is having trouble seizing the AI moment. For Marcus Collins, marketing professor at the University ...

A class-action lawsuit drags Apple for using false marketing through its Apple Intelligence strategy to drive iPhone 16 sales ...

Representative image Has Apple, the biggest company in the world, bungled its generative artificial intelligence strategy ... For Marcus Collins, marketing professor at the University of Michigan ...

Doubts emerged in the tech community following a sharp critique of Apple from prominent analyst John Gruber in his blog post ...

Theories vary on why Apple is having trouble seizing the AI moment. For Marcus Collins, marketing professor at the University of Michigan, Apple’s struggles with genAI and Siri in particular may be ...

The lawsuit argues "Apple has struggled to keep up and is 'seemingly being lapped in the AI race.' Apple has drawn criticism ...

Apple announced its AI initiative, Apple Intelligence, in June 2024, at a time when it was already trailing competitors like ...