Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising is more than just semantics.

At this time, I would like to welcome everyone to the Sonos first quarter fiscal 2025 conference call. [Operator instructions] I would now like to turn the conference over to James Baglanis, head of ...

Peloton has shifted its focus to boosting profitability at the expense of growing sales by cutting marketing and other ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

For advertisers, the increasing costs of app store transactions are becoming a significant pain point. With Apple taking a 5% ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

Apple has officially launched a new app for iPhone called Apple Invites. This app, anticipated since at least the beginning of the year, allows users to create custom invitations to bring together ...

Amazon, Apple and others resume advertising on X. This shows how business & politics mix and things can change quickly ...

Max got plenty of afterglow from the big “Hacks” best comedy Emmy win this fall, but series producer Universal TV would ...

The ruthless power plays and acidic one-line exchanges in HBO’s Succession offer some intriguing marketing lessons including ...

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...