A class-action lawsuit drags Apple for using false marketing through its Apple Intelligence strategy to drive iPhone 16 sales ...

Running an organization with a single brand identity vis-a-vis one with multiple brand identities are two completely ...

Apple Intelligence has quickly become a case study in how even the world’s most valuable company can stumble in a fast-moving ...

A new report from The Information claims that Apple is losing over $1 billion a year on Apple TV+ (per Reuters). Apparently, ...

Quality over quantity has long been the mantra of Apple (AAPL) TV+, which provides a fraction of the programming offered by ...

The lawsuit argues "Apple has struggled to keep up and is 'seemingly being lapped in the AI race.' Apple has drawn criticism ...

The Cannes Lions International Festival of Creativity has announced Apple as the 2025 Creative Marketer of the Year.

Apple announced its AI initiative, Apple Intelligence, in June 2024, at a time when it was already trailing competitors like ...

Ted Sarandos wonders when Max will get serious about its name.

Netflix co-CEO Ted Sarandos expressed his confusion regarding Apple's streaming strategy, describing it as a 'marketing play.