AI strategy isn’t focused on dominating infrastructure—it’s centered on enhancing the devices users already love with smarter ...

Once dominant in hardware, services, and brand appeal, Apple is now grappling with slowing iPhone sales, eroding market share ...

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of ...

Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable.

"Despite being late to the AI party, Apple has started to lay out the foundation for the company’s multi-year AI strategy across its strong installed base of 2.4 billion iOS devices over the ...

Apple’s big developer summit is a Silicon Valley institution. The company has been hosting it every year since 1983, and in ...

One of the announcements at the annual WWDC 2025 has become a significant update in Apple's on-device AI strategy.

"The models have improved tool-use and reasoning capabilities, understand image and text inputs, are faster and more efficient, and are designed to support 15 languages.” ...

The first quarter of 2025 saw 301.4 million smartphones shipped globally, marking a 0.4% increase. Samsung regained the top ...

Ultimately, the big takeaway for ML researchers is that before proclaiming an AI milestone—or obituary—make sure the test itself isn’t flawed ...

“Despite being late to the AI party, Apple has started to lay out the foundation for the company’s multi-year AI strategy across its strong installed base of 2.4 billion iOS devices over the ...

Apple’s AI rollout has been rocky, from Siri delays to underwhelming Apple Intelligence features. WSJ’s Joanna Stern sits down with software chief Craig Federighi and marketing head Greg ...