As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable practices, and a focus on inclusivity. This comprehensive guide showcases the top 100 beauty ...

Clean beauty is now a significant player in the skincare and make-up market, and no longer a niche, emerging category. Consumers are looking for high-performing products that are socially and ...

I love Eastern Europe's sense of community and culture. But I eventually realized the country I left behind has its own beauty, too, in its diversity. Three years ago, I boarded a plane and flew ...

Forbes contributors publish independent expert analyses and insights. Nadja Sayej writes about fashion, wellness, beauty and culture.

“Normally, I am repulsed by the idea of food-related scents applied to areas prone to body odor, but this vanilla deodorant has won me over. Sometimes I’ll catch a sniff of something truly ...

Why L’Oréal, Megababe, E.l.f. Beauty, and Vacation are among Fast Company’s Most Innovative Companies in beauty for 2025. The world is moving fast—so fast that many people feel like they ...

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one who joined the city’s entertainment industry after winning a beauty pageant. Now she is known as one of only a few Hong Kong screen stars to have made it in Hollywood, thanks to ...

“Korean skincare is living in 2050.” Goes the phrase cropping up across a number of TikToks and Instagram Reels, as more and more people discover the advanced — almost futuristic — qualities of ...

What I’m finding this year especially is a similar transition in beauty by way of reemerging use of color and overall playfulness—a sentiment cosigned by pro makeup artist Jaleesa Jaikaran.

Ulta’s 21 Days of Beauty is in full swing. Now through March 27, shoppers can save 50% on a changing selection of beauty essentials every 24 hours. This week, we’re seeing some great offers ...

MERIT Beauty is now available exclusively in Sephora UK stores and online. The luxury minimalist makeup brand first launched in 2021 and has since become one of the most sought-after beauty brands ...