From the representation of its namesake river to the subtle smile that now graces millions of packages, Amazon's logo journey reflects its transformation from a plucky online bookstore to a global ...

The big question is what does this mean for your packages. On Auiki Street, you can’t miss the massive Amazon smile logo on the new building. It’s a sign change is coming to Hawaii.

AmazonSmile is a simple, automatic way to support WLRN anytime you shop with Amazon. Designate WLRN as your charity of choice, and each time you place an order through smile.amazon.com ...

The logo the company used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead ...