Adtech and monetization remain central to the broadcast industry’s ongoing transition from purely linear distribution ...

AMC Networks wants advertisers to pay more attention to its non-TV assets. The company, which owns cable outlets like AMC and ...

Circana LLC, Paramount and iSpot are collaborating to bring “always-on” sales and conversion measurement to consumer packaged goods (CPG) advertisers. Starting in Q2 2025, all CPG brands advertising ...

Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.

Also: Paramount signs on to iSpot’s new TV outcomes measurement platform, TurboTax’s social video triumph, macroeconomic news ...

Without question, one of entertainment giant Paramount’s (PARA) biggest new dramas is Yellowstone. But you may not know that ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

Conclusions: These findings underscore the importance of booster vaccination in enhancing anti-viral immunity across both infection-naïve and previously infected individuals ... Finally, for each ...