Adtech and monetization remain central to the broadcast industry’s ongoing transition from purely linear distribution ...

AMC Networks wants advertisers to pay more attention to its non-TV assets. The company, which owns cable outlets like AMC and ...

Circana LLC, Paramount and iSpot are collaborating to bring “always-on” sales and conversion measurement to consumer packaged goods (CPG) advertisers. Starting in Q2 2025, all CPG brands advertising ...

CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns ...