Circana LLC, Paramount and iSpot are collaborating to bring “always-on” sales and conversion measurement to consumer packaged goods (CPG) advertisers. Starting in Q2 2025, all CPG brands advertising ...

Starting in Q2 2025, all CPG brands advertising ... and convergence occurring across digital and linear media, being led by companies like iSpot. With a consistent view of campaign performance ...

Here's a question for The Chuck GPT, the AI that bickers with Charles Barkley in a FanDuel ad that hoops fans have seen ...

iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...

"While each of these reviews has provided valuable insight into the impact that exercise can have on cognitive function and memory," write the authors of the new meta- meta-analysis, "…there is a need ...

Combining these different streams, he said, is helpful for allowing marketers to understand how their different ad buys are working in tandem across all of Paramount’s linear broadcast, streaming and ...

Senior researcher, Professor Carol Maher says exercise should be encouraged as a cognitive health strategy across all ages and fitness levels. Credit: Neuroscience News Synthesising findings from 133 ...

TYLER, Texas (KETK) – Storms that ripped through the area on Friday night left severe damage and flooding all across East Texas. The City of Lindale had water overflowing into parts of downtown and ...