Nissan's team has taken their truth to the streets, literally, telling customers that they have tariff-free, made in America cars ready to sell them.

traditional marketing... and agile marketing. The latter prioritizes the needs of the customer and focuses on rapid response to customers and current trends. Here are five reasons you should consider ...

Is there a better, a more efficient solution to these marketing woes? Yes. Agile Marketing! Agile marketing is nothing but speed optimization, the speed at which you will plan, the speed at which ...

Becoming an agile content marketing organization with ingrained processes for continual optimization takes work. You can embrace adaptability by taking the following three steps. Set your strategy up ...

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As a result of these changes, I wanted to speak to someone at the forefront of all of these trends, who has spent her career building innovative marketing organizations.

Schaeffer says: Brands now thrive on quick, culturally relevant “campfires”—small, agile marketing moments tied to music, fashion, sports and viral trends. In today’s world, relevance ...

Founder and President of Formula Ink and Co-founder of the Agile Marketing Academy. Maria has achieved more than 16 industry certifications and leads a team of experienced consultants and trainers ...

She is the Founder and CEO of Formula Ink, and co-founder of the Agile Marketing Academy and Personal Agility Institute. Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership ...