Nissan's team has taken their truth to the streets, literally, telling customers that they have tariff-free, made in America cars ready to sell them.

How Agile Can Guide Better Content Practices Though writing code (what Agile was originally meant for) is decidedly different from producing good marketing copy and content, following Agile methods ...

Ultimately, the evolution of the marketing analyst role is about enabling agility and customer-centricity at scale. Over the next few years, marketing analysts will be a key component of an agile ...

Sarvesh Bagla of Techmagnate highlights how a strong organic digital strategy can future-proof India’s BFSI sector against fintech disruption.

As a result of these changes, I wanted to speak to someone at the forefront of all of these trends, who has spent her career ...

Schaeffer says: Brands now thrive on quick, culturally relevant “campfires”—small, agile marketing moments tied to music, fashion, sports and viral trends. In today’s world, relevance ...

There’s a lot of emphasis on meaningful indicators like conversion rates and customer lifetime value. Allison encourages marketers to use data to stay agile and adjust on the fly. Chapter 8, Data ...

Introduction In an era where data‑driven insights dictate everything from marketing budgets to supply‑chain decisions, teams need spreadsheet software that is more than a glorified calculator. They ...

5. Build partnerships and data strategies to stay agile AI-driven marketing works best when you combine your data (e.g., on customers or past campaigns) with partner data (e.g., from retailers or ...