Nissan's team has taken their truth to the streets, literally, telling customers that they have tariff-free, made in America cars ready to sell them.

Ultimately, the evolution of the marketing analyst role is about enabling agility and customer-centricity at scale. Over the next few years, marketing analysts will be a key component of an agile ...

Sarvesh Bagla of Techmagnate highlights how a strong organic digital strategy can future-proof India’s BFSI sector against fintech disruption.

There’s a lot of emphasis on meaningful indicators like conversion rates and customer lifetime value. Allison encourages marketers to use data to stay agile and adjust on the fly. Chapter 8, Data ...

Introduction In an era where data‑driven insights dictate everything from marketing budgets to supply‑chain decisions, teams need spreadsheet software that is more than a glorified calculator. They ...

5. Build partnerships and data strategies to stay agile AI-driven marketing works best when you combine your data (e.g., on customers or past campaigns) with partner data (e.g., from retailers or ...

The Waterfall framework and the Agile software development process are two competing software development approaches, and the two of them couldn't be more different. Here are the important highlights ...

This requires deep market insight, cultural fluency, and agile marketing systems that allow storytelling to be hyper-relevant to specific audiences. This shift has seen leading brands invest in ...

For his part, Natan Nakel, Creative Coordinator at Control F5, spearheaded the rebranding process, creating a visual identity ...