PUMA's PVMA campaign and YesMadam's email layoff stunt spark debate on controversial marketing, highlighting risks and potential backlash for brands.

Another such recent marketing stunt put the home salon start up YesMadam in the line of fire on social media when it posted that it had sacked a number of its employees via email for complaining ...

Beauty is in the eye of the beholder. Eye-catching marketing stunts can divert attention from a lack of anything else to say, ...

Timothée Chalamet was the first actor to be a host and musical guest on "Saturday Night Live." It's the latest stunt to ...

Saif Ali Khan made his first public appearance after the unfortunate stabbing incident late in January. The return comes with a positive ripple effect ...

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The front-page articles, including one about a government ban on physical currency, created confusion and panic, blurring the ...

Saif Ali Khan’s latest public appearance at the ‘Next On Netflix 2025’ event has drawn significant attention - not just for ...

Samantha Dybac reflects on the best PR campaigns of the last year and shares what you can learn from them for your small ...