It's summer (allegedly), and all around the country, small vans are driving around residential estates playing music out loud ...

Manoj Kumar, a cinematic nation-builder, left behind a legacy of 'Indianness' that brands can learn from. His films embodied ...

Cleveland author Ellen Wohl will speak about her book “Snap Out of It: An Unexpected Caregiver's Way to Self-care, Stability, ...

A look at which TV theme tunes reached number one on the Billboard Hot 100 and what made the themes to 'Miami Vice' and 'Welcome Back, Kotter' so popular.

In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, ...

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

Meet Ram Kapoor's father, Anil 'Billy' Kapoor, a renowned name in the advertising world, who changed the face of brands.

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...

Do you remember the last fast-food commercial you saw on television? Does the jingle still haunt you? When it comes to fast ...

"So thick it stands up to the straw," says Who drummer Keith Moon in this 1967 commercial jingle before yelling, "Great Shakes." ...

On this episode of "Soundcheck,"  hosts Isaac Koens and Devin Foote discuss the ways that music is utilized in commercials ...

The Brad Colerick Band concert will take place April 6 at the Fremont Opera House. A portion of the ticket proceeds will go to Rebuilding Together Platte Valley East.