Argentine wine brand Trivento has launched a new European advertising campaign, ‘Savour the Sobremesa’. The title relates to a long-held ritual in ...

The Coalition to Strengthen America's Healthcare April 3 launched a new advertising campaign highlighting recent comments by ...

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says ...

Irwin’s Bonds campaign ranked alongside fellow underwear models Patrick Schwarzenegger, Bad Bunny and David Beckham ...

Until now, most evidence underpinning core advertising effectiveness principles has come from Western markets. This research ...

Advertising Council Australia (ACA) has today announced the 2025 Young Lions Competition finalists—rising stars who are now ...

Finance of America has enlisted creative agency David&Goliath for a new marketing strategy, which will start in Q2.

An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, ...

According to Gaurav Jain, CBO of ShareChat & Moj, ShareChat’s data indicates that 92% of cricket fans in India now consume ...

Thavarathnam Pushparani fought on the front lines for the now-defeated Tamil Tiger rebels against the Sri Lankan forces in ...

South Korea's Constitutional Court has upheld parliament's impeachment of President Yoon Suk Yeol and removed him from office ...