The Adidas-Puma rivalry has evolved from personal vengeance to boardroom competition. For decades, both brands fought for supremacy in football sponsorships, athlete endorsements, and Olympic moments.

The move added another chapter to one of the most iconic rivalries in corporate history: Puma versus Adidas. That rivalry, marked by talent swaps and strategic one-upmanship, had also seen a ...

Based across the road from each other in Herzogenaurach, Germany, the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf ...

The move added another chapter to one of the most iconic rivalries in corporate history: Puma versus Adidas. That rivalry, marked by […] "Kalkine Media dolor sit amet, consectetur adipiscing elit, sed ...

the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf Dassler, who started Puma. Puma said Freundt, CEO since November ...

Marcus Höfl shared his numerous accolades and experiences with us, from growing up in Herzogenaurach in the shadow of the Adidas-Puma rivalry to working with Franz Beckenbauer to plan and execute ...

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This leadership change, effective July 1, comes as Puma faces challenges in sales and profitability, amid intense rivalry with Adidas. The move aims to boost Puma's market position and bring renewed ...