Adidas Can End £900m Deal If Man United Drop Out of Premier League Adidas Clause Piles Pressure on United Manchester United’s ...

Manchester United’s financial muscle has long set them apart — but even giants can fall. As revealed in The Athletic, the ...

Travis Hunter will have plenty of sponsorship opportunities as he enters the NFL. On Monday, he signed on with a trading card company.

The coveted Premier League status is soon to be relinquished but how exactly? The Athletic examines what comes next once a ...

The latest instalment of FourFourTwo’s football agency column sees Harry Croft from DEFY look at the earnings gap between the ...

Adidas has had a long relationship with football. Their three-striped boots have been worn by great players down the ages in World Cups and Champions League finals. Their football kits have also ...

Today, adidas and Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards. From 1 st August ...

In a very nice place and with the potential to continue growing through a new marketing plan with Adidas on board. The latest set of accounts showed that commercial revenue increased by £36m to ...

adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking off during the 2025/26 season. Becoming the club’s latest kit ...