The singer, 37, is relaunching her Ivy Park clothing line and become a “creative partner” for Adidas, developing new footwear and apparel for the brand. The new partnership was announced in a ...

In an effort to win over female shoppers, Adidas is looking to Beyoncé. Last week, the sports retailer announced a new partnership with Beyoncé, with plans to co-create new footwear and apparel ...

Mark your calendars! Beyoncé's Ivy Park collection with Adidas launches January 18 Get in formation! After announcing the relaunch of her Ivy Park clothing line with Adidas in April, Beyoncé has ...

It’s been quite some time since we’ve seen a marketing powerhouse behind an athlete comparable to the likes of what we’ve ...

However, the excitement took a fever pitch when NBC unveiled a poignant commercial narrated by none other than Queen Bey ...

Ivy Park Rodeo will launch 19 August exclusively at Adidas.com. Images: courtesy of Adidas x Ivy Park. We and our 71 partners store and access personal data, like browsing data or unique ...

The adidas AE 1 (and its low-top version) has been a massive success among basketball fans and players. The only thing that can outshine Edwards' first signature sneaker has been its incredible ...