Scallywag was uncovered by bot and fraud detection firm HUMAN, which mapped a network of 407 domains supporting the operation that peaked at 1.4 billion fraudulent ad requests per day.

Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year — in its latest crackdown on ad fraud.

HUMAN's Ad Fraud Defense empowers platforms with pre-bid detection and mitigation controls to maintain marketplace integrity Primis provides publishers and advertisers with robust transparency and ...

Summary: Google cracked down hard on ad fraud in 2024, suspending over 39 million advertiser accounts—more than triple the previous year. Armed with more than 50 LLM-powered tools, 30+ new ...

And no, probably not the F-bomb you’re thinking of. Fraud continues to plague the online advertising ecosystem, including on connected TV. But many in the ad tech industry would prefer to ignore the ...

Over 40 days, Bluepear uncovered repeated ad hijacking and online ad fraud targeting Adidas’s branded search results. More than 100 cases of affiliate hijacking were found, with some ads ...

That was one of the big take takeaways from the CTV ad fraud panel that closed out Tuesday's CIMM East conference in New York City. But if you ask me, there was an even bigger -- and far more ...

The downturn occurs amid ongoing legal challenges, including a class-action lawsuit and allegations of ad fraud highlighted by a Fuzzy Panda Research report. Market sentiment further eroded after ...

when the former ad agency boss calls out rampant ad fraud, to the tune of around $100 billion (€91 billion) a year, you’d expect the industry to act. But it doesn’t, and for a very good ...