Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year — in its latest crackdown on ad fraud.

Summary: Google cracked down hard on ad fraud in 2024, suspending over 39 million advertiser accounts—more than triple the previous year. Armed with more than 50 LLM-powered tools, 30+ new ...

Over 40 days, Bluepear uncovered repeated ad hijacking and online ad fraud targeting Adidas’s branded search results. More than 100 cases of affiliate hijacking were found, with some ads ...

Citing a new Adalytics report about ad fraud, Senator Mark Warner (D-Virginia) on Friday urged the federal government to investigate whether verification vendors including DoubleVerify ...

when the former ad agency boss calls out rampant ad fraud, to the tune of around $100 billion (€91 billion) a year, you’d expect the industry to act. But it doesn’t, and for a very good ...

The downturn occurs amid ongoing legal challenges, including a class-action lawsuit and allegations of ad fraud highlighted by a Fuzzy Panda Research report. Market sentiment further eroded after ...

AppLovin Corp. has hired a law firm to investigate short sellers’ allegations that the mobile advertising company is fraudulently juicing ad performance numbers on its platform. The company ...