"I was awfully curious to find out why I didn't go insane," remarked Abraham Maslow ... of a heirarchy of needs, metaneeds, self-actualizing persons, and peak experiences. Maslow became the ...

This is an enormously important question if you work in branding. Should we use a stick or a carrot? Love or fear? Should we play on insecurities or appeal to aspirations? Without some sort of ...