[Photo/Xinhua] ZHENGZHOU -- As China's county economies continue to thrive, a wave of coffee brands is venturing ... with an average order price of just 6 yuan (about 83 US cents), draws a steady ...

Chen Zhenjia, secretary-general of the Asia Coffee Association, said that China's per capita consumption remains at 16 cups yearly, compared with the global average of 240, indicating the huge growth ...

What brand is it? If you’re Malaysian, you might be inclined to say ZUS Coffee. But those in China might think you’re referring to one of the country’s 18,360 Luckin Coffee outlets.