Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

As a fundamental marketing concept, the Marketing Mix, also called 4Ps, shows businesses which main elements they need for marketing their products and services effectively. Businesses use this ...

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

WITH two months before election day, the latest Social Weather Stations (SWS) survey showed the Pagtibayin at Palaguin ang Pangkabuhayang Pilipino (4Ps) remained on top of the party-list race, with 10 ...

In a statement, DSWD’s 4Ps Social Marketing Division Chief Marie Grace Ponce explained that the Commission on Higher Education (CHED) and the Technical Education and Skills Development Authority ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

The 4Ps party-list is a frontrunner in the party-list race ahead of the May 12 midterm polls, according to the latest survey by the Social Weather Stations (SWS). The survey, commissioned by the ...

LAPU-LAPU CITY, Cebu—Some 115,729 Pantawid Pamilyang Pilipino Program (4Ps) household beneficiaries in Central Visayas that have achieved self-sufficiency will soon graduate from the program. This is ...

Marie Grace Ponce, the DSWD’s 4Ps social marketing division chief, stressed that only the agency was authorized to enroll and delist beneficiaries of the program. “We also don’t just hastily remove ...

MORE than 115,000 households in Central Visayas have successfully graduated from the Pantawid Pamilyang Pilipino Program (4Ps), marking a significant milestone in their journey towards ...