Think of a marketing strategy as a cake that is baked using four ingredients ... compromises when making decisions about the different elements. Element How it influences ‘product’ How ...

Place refers to the channels of distribution used to get the products from the producer to the final customer. The channel of distribution can include: producers – this is the maker of the ...

The important components of Marketing Mix (4Ps of marketing) Traditionally speaking, the four important components ... If this does not happen, the other elements can do little good to the entire ...