Retail chatter around Nike Inc (NKE) has shot up in recent days, ahead of the company’s quarterly report later this week which will give clues on an ongoing turnaround effort. User posts on Stocktwits about Nike have increased by 339% in the past week alone.

Earnings per share are estimated to decrease to $0.29 and gross margin is forecast to fall to 41.9% of sales. Nike ( NYSE: NKE) has been focusing on strategic initiatives, including increased marketing efforts targeting women and collaborations like the one with Kim Kardashian's SKIMS.