General Mills shares are falling in premarket trading Wednesday after the company issued a downbeat outlook and posted quarterly sales that undershot forecasts. The cereal giant "expects ...

Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal.

M&S has launched a brand-new range of minimally processed cereals, including a one-ingredient box of cornflakes. Each product in the Only… Ingredients range contains no more than six ingredients ...