The cereal giant "expects macroeconomic uncertainty to continue to impact consumers in the fourth quarter." General Mills also lowered its fiscal 2025 outlook for sales and earnings. General Mills ...

Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal.

M&S has launched a brand-new range of minimally processed cereals, including a one-ingredient box of cornflakes. Each product in the Only… Ingredients range contains no more than six ingredients ...

Let’s not tar all cereal with the same brush, though. There are cereals out there that do provide a decent start to the day. And there’s no doubt they provide a quick fix. The best provide a ...

Hardie Amies who trained as a tailor, designed the Princess Elizabeth (soon to be the Queen)’s dresses for a tour of Canada in 1950 and ran a West End couture salon for anyone who wanted a slice of ...