The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

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Additionally, the Big 12 Conference has partnered with global sportswear brand and retailer UNDEFEATED on the XII Court design. The court's apron features the brand's iconic 5-strike logo.

Whether you’re starting from scratch or going through a refresh, remember that your brand is not just a logo; it’s a living, breathing entity that, when nurtured, becomes the heartbeat of your ...

KANSAS CITY, Mo. — The Big 12’s court design has become a talking (laughing?) point this week at the conference’s men’s basketball tournament. Which seems to be what the conference is ...

The grayish floor has the large Big 12 logo at midcourt as well as inside the paint on both ends of the court. The black baselines include the sponsor name Undefeated along with the Los Angeles ...