On its face, the new logo is yet another tweaking, or simplification, of the original. (The images, top to bottom, represent Starbucks' logos since 1971. The company merged with Il Giornale in 1986.) ...

The logo has gone through changes over time, including its color (from brown to green) in 1987, followed by a more modern adaption in 1992 when Starbucks became a publicly traded company.

Starbucks is giving its siren a facelift. The new logo is on the cup at right. Other cups bearing the company's logo from over the years, from left, 1971, 1987, and 1992, show its evolution. AP ...

SEATTLE -- Starbucks Corp. is looking toward the future, with a nod to the past, with its updated logo. Making its debut on Jan. 5, the new logo no longer carries the words "Starbucks Coffee ...

[Photos: Starbucks] Starbucks unveiled a new logo today that drops the green band that says "Starbucks Coffee" and leaves the iconic mermaid/sea nymph all alone. Because the brand is bigger than ...

Starbucks gave its logo a jolt — without saying a word. The java juggernaut poured out a new insignia yesterday, dropping the words “Starbucks” and “Coffee” from its o… ...