Starbucks seems to bounce between two types of CEOs: those who care about coffee and atmosphere and those who worry about ...

Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back ...

All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become Starbucks' chief executive in September 2024.

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Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on diversity, calling it a key part of the coffee giant’s strength ...

Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back to the company's stores and reverse slumping sales. He has vowed to ...

Brian Niccol is overseeing major changes as Starbucks CEO. Niccol earned a reputation as a turnaround expert after stints at Chipotle and Taco Bell. Here's how he became one of the biggest names ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on diversity, calling it a key part of the coffee giant's strength.

Since taking over as Starbucks' new CEO, Brian Niccol has emphasized the need to bring the company back to its roots by focusing on its core products and personalizing the coffee shop experience ...

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go” and “for here” customers, the latter of whom get their coffee served in ...

Starbucks has become a well-known brand in the restaurant space. It has figured out a formula for selling what is essentially ...