Scrutinises, with robust data, key advertising effectiveness principles and analyses what differences there are in the Asia region.

Media literacy is taught in schools and social media literacy is an emerging area of academic study; now influencer literacy is becoming a topic for debate; as ever, it’s about money, power – and ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...

Global advertising spend growth is expected to slow versus 2024 forecasts, with the market on course to grow 6.7% this year to $1.15trn, a downgrade of almost one percentage point; the critical factor ...

PHD Costa Rica for Nosotras Women Connecting was the most awarded campaign for media in 2024, while Mediaplus Munich topped the agency rankings, Mindshare Worldwide and Serviceplan were the top ...

Credits Media agency: Mindshare New York Business Intelligence: Liam Ding Business Investment: Sharanya Rai / Stephen Tyhlan-Nussbaum Data Strategy & Analytics: Darcie Marshall / Irina Dementyeva ...

Anzen Health, a medical technology brand, launched the 855-HOW-TO-QUIT helpline to support individuals struggling with opioid addiction in the United States by providing immediate assistance when they ...

Lego outperformed Barbie in last quarter of 2023 on Walmart. The toys and games digital commerce space was dominated by Mattel’s Barbie in 2023 in light of the release of the live action movie on the ...

Tourism to the US is expected to decline as the country’s new administration threatens trade wars, travel bans, and expresses hostility to the sovereignty of erstwhile allies; global brands are ...

The author has researched hundreds of brands to understand entertainment and selected the top 20 brands, codifying their strategies and tactics, to create a set of 8 archetypes which offer a framework ...