These updates include expanded access to omnichannel ads, new generative AI applications, and enhanced ad placements across ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

According to the report, India’s digital advertising market is projected to reach ₹59,200 crore by 2025, driven by AI, ...

The feature is powered by a custom version of OpenAI’s GPT-4o model, which refines its responses based on internal company ...

The agency will handle the traditional and digital media mandate, including TV, Print, Radio, Cinema, Outdoor, and Digital, ...

The study finds that while male-centric ads emphasise ‘heroic’ masculinity, those targeting women often depict men as ...

The company unveiled these innovations at the Adobe Summit 2025, where it also introduced broader AI-driven solutions for ...

This edition explores 2025’s evolving marketing landscape, from AI-driven tech to shifting consumer behaviors. As major ...

A three-judge panel of the Court of Appeals for the District of Columbia Circuit unanimously rejected the appeal filed by ...

With Maha Kumbh, ICC Champions Trophy, and WPL carving its niche, brands are spoilt for choice. But in mass reach, & recall, ...

The report finds 68% of marketers prioritised retail media, 77% of U.S. households use CTV, and 40% of U.S. TV time is spent ...

The statement follows a recent promotional video by law firm DSK Legal, which featured a Bollywood actor endorsing the firm’s ...