브랜드가 전 세계 고객과 소통하는 방식을 재편하고 있는 3대 트렌드와 이를 활용하여 마케팅 전략을 강화하는 방법을 알아보세요.

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

The integration between Acxiom Real ID and Nielsen is an industry first. IPG marketers and agencies can now identify, reach, measure, and optimize messaging and media experiences to the audiences that ...

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How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Learn how radio effectively reaches Black audiences and offers key advertising opportunities for brands looking to engage ...

YouTube took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time ...

Odkryj trzy najważniejsze trendy, które zmieniają sposób, w jaki marki łączą się z odbiorcami na całym świecie i jak możesz je wykorzystać, aby wzmocnić swoją strategię marketingową.

ค้นพบ 3 เทรนด์สำคัญที่กำลังเปลี่ยนแปลงวิธีที่แบรนด์ต่างๆ เชื่อมต่อกับผู้ชมทั่วโลก และคุณจะใช้ประโยชน์จากเทรนด์เหล่านี้ ...

Discover New Zealand’s top advertisers, highest-spending industries, and major market shifts in Nielsen Ad Intel’s 2024 ...